Search Engine Optimization

Search Engine Optimization (SEO) is a process in which the volume and quality of traffic from a search engine to a website is improved. Effective SEO requires meticulous management of website content  as well as a critical examination of your website’s underlying source code.

Our experienced team will be coding your web pages according to current XHTML standards and using CSS for layout purposes. The positive result is two-fold: first, with CSS a designer has far more control over a webpage’s design, allowing him or her to create more elegantly designed webpages appealing to the eye. Second, the amount of code within a single HTML file is cut down by almost half, and actual content of a page will dominate the source code. This leaves a page filled with content to be easily indexed by search engines accurately and efficiently, allowing pages to appear on search engines at a much faster rate.

Search engine spiders routinely scan the Internet on a daily basis and improvements to the underlying source code can produce visible improvements within days of the code upgrade.

Pay Per Click (PPC) Marketing

PPC marketing is the quickest route to the top of the search engines. As the name suggests, these search listings have been purchased by a company (on a cost-per-click basis) to make sure their ad is listed prominently.

Our experienced team can quickly and effectively design a cost effective PPC marketing campaign on behalf of your organization.  Campaign validation is easily achieved with our state of the art analytical packages and our e-commerce systems

Web Site Acquisition Strategies

Compared to the long term cost Pay Per Click campaigns, web site and strategic domain acquisitions often offer a better long term value and should always be considered as part of the overall Internet marketing strategy.

In the past year, Meridian Reservation Systems has acquired over 4 major travel sites and over 20 travel related domains.  Each of these acquisitions has proven to provide a greater quantity of highly targeted traffic and also represent a long term asset play.

Strategic Linking Strategies

Strategic Linking in hospitality and tourism and its important by-product, Link Popularity, are part of any organizations toolkit for building a robust Web presence. Strategic Linking achieves two important goals: a) exposes your website to incremental traffic and highly qualified potential bookers, and b) builds your website’s Link Popularity, a crucial criteria used by the search engines to determine how to rank the website in the search engine results.

A successful linking strategy can only help your web site ranking.  A poorly implemented strategies using dubious techniques can have the opposite effect by having your web site banned from search engines like Google.  Our team can work with your organization to create a strategic linking strategy.

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