News
Toronto Tourism
Organizational Nature
The Toronto Tourism & Convention Authority is the official organization responsible for the promotion of Toronto as a vacation and convention destination.
Meridian was contracted to supply the organization with the call centre application, content management system, customer relationship management tools and broadcast systems..
Meridian Products in Deployment
- Content Management System for Accommodation
- Reservation System for Participating Hotels
- Web site design and Construction
- Strategic On-line Marketing Services
- Event Calendar
Project Scale
The entire project lasted approximately 3 months from start to inception. It included the following phases:
- Preliminary consultation with the Marketing Team & Call Centre Team
- On-site training
- Remote support in English
Unique Customization for this Project
The call centre application was based upon a "retail model" whereby each individual hotel was able to load and unlimited supply of room types and their own package plans.
Project Timeline
Meridian completed the operational launch of this project in approximately 60 days between the delivery of graphical skins by their agency and the launch date.
http://www.reservations.torontotourism.com
May 1, 2008
