News
La Romana Bayahibe Hotel Association
Organizational Nature
The La Romana Bayahibe Hotel Association is comprised of 7 large scale resorts, Casino Domincus, and several other participants such as Tropical Tours.
The Association had no previous web site to speak of and wanted to broaden their client base with a greater emphasis on the North American market.
Working together with their public relations company Yesawich, Pepperdine, Brown & Russell, Meridian was responsible for the creative element of the web site and for the creation of textual & graphical content.
Once again, the entire web site, content management systems, and reservation systems are fully bilingual.
Meridian Products in Deployment
- Content Management System for Accommodation
- Reservation System for Participating Hotels
- Web site design and Construction
- Strategic On-line Marketing Services
- Event Calendar
Project Scale
The entire project lasted approximately 3 months from start to inception. It included the following phases:
- Preliminary design consultation
- Web site construction
- Copyrighting
- Photo selection
- Language translations
- On-site training
- Remote support in Spanish & English
- Search Engine Optimization
- Pay per Click Campaign Management
Unique Customization for this Project
Products are fully bilingual
in both English & Spanish.
5 Hotels required 3 different mathematical models to calculate room rates and programming was
adjusted accordingly.
Link: www.explorelaromana.com
September 1, 2007
